Shoe Mart City Baguio, the 16th Shoe Mart supermall, opened on November 21, 2003. It is strategically located on a 79,763-square meter (858,646 sq ft) property at the side of the area where the former Pines Hotel stood. The sprawling facility is a stroll away from some of the city's most popular tourist destinations.

The supermall will serve customers of Baguio and the rest of Northern Luzon. Shoe Mart City Baguio has a floor area of 106,231 square meters (1,143,572 square feet) and six levels of great shopping, leisure and entertainment. Both Baguio residents and tourists can look forward to comfortable shopping at the SM department store and at SM supermarket, which combines an exciting merchandise concept with the latest supermarketing technology.

The supermall houses SM mainstays like the SM appliance center, ACE Hardware, Watsons, Our Home, Sports Central, Surplus Shop and Toy Kingdom, as well as fashion boutiques, jewelry and home stores, novelty shops and service outlets. There are computer and telecom stores for the cyber generation.

Eating out options include an assortment of food at the SM food court, as well as a mix of international food chains like Jollibee, Chowking, Goldilocks, Greenwich, cool restos like Tokyo Tokyo, Kitaro and Teriyake Boy. Homegrown tenants like Baguio's Henrico's, Sizzling Plate, and Carlos' Pizza are also found within the mall. The mall has four state-of-the-art cinemas with a total seating capacity of 2,656 as well as amusement centers. In the city where parking space is precious, SM City Baguio has 800 parking slots.

The 29 digital photographs shown below were provided by Jong and Dolly Marquez of Castro Valley, California. These photos were taken during their visit to Baguio last January 2004.

[ Click on any of the "thumbnail images" below to view the photograph in a larger size format ]









The entry of the biggest mall chain in the country, Shoe Mart City Baguio is seen to showcase local industries from Cordillera provinces and promote small and medium enterprises (SMEs) in the area, including the vegetable industry of Benguet and Mountain Province.

The National Economic and Development Authority-Cordillera Administrative Region (NEDA-CAR) expects SM to complement the current thrust of the CAR to generate economic activity out of the urban centers of Baguio and Benguet, by promoting SMEs from other provinces.

The SMEs include the processed food of Baguio and Benguet, Abra’s mangoes, basketry, and bamboo and furniture products, Ifugao’s wood carving, Mountain Province’s and Benguet’s loom weaving, as well as Apayao’s banana products and furniture. The entry of SM in the Cordilleras will not only bring employment to the Baguio-La Trinidad-Itogon-Sablan-Tuba [Blist] area, but also from nearby Pangasinan and La Union.


matapat@yahoo.com


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